Funding Opportunities — Extension Development
Resource Development / Fund Raising Approaches
1. Annual Gifts
The annual fund program is the foundation of all fund raising. Creating a positive environment for annual giving is a must to establishing an awareness and acceptance of your case for support. The goals of a good annual fund program address the following:
- Building a donor base that can be cultivated and developed to support all fund raising efforts.
- Developing and motivating donors who will provide unrestricted support on an annual basis.
- Creating an awareness and acceptance among a defined constituency.
- Developing an understanding volunteer organization.
- Identifying and cultivating major gift prospects for future capital campaigns and planned giving.
- Validating the mission on an ongoing basis.
2. Major Gifts
Major gifts are more than responses to a general ask. They are inspired gifts that have a significant impact. These are gifts that are personally solicited. Sometimes they are paid over a period of time and may include gifts of appreciated assets as well as cash.
Major gift donors are aware, interested, involved, concerned, committed, capable, experienced, and are seeking fulfillment. Major gift donors look for:
- Evidence of good management, reasonable planning and prior support
- A persuasive presentation
- An absence of pressure
- An invitation to share or join
3. Planned Gifts
Planned giving is a highly technical form of fund raising. If an individual expresses an interest in making a planned gift, the pertinent information should be directed to the appropriate ACES or 4-H Development Officer. Planned gifts are donations where the gift is made at the present but the organization does not benefit until sometime in the future, according to the conditions stated in the contract. The best prospects for planned gifts are past donors. Planned gifts can be by bequests or wills; charitable gift annuities or deferred payment gift annuities; pooled income funds; charitable remainder unitrusts; charitable lead trusts; retained life interests; or life insurance policies.