Your Third Month

Funding Opportunities — Extension Development

Marketing and Securing the Gift

1. Soliciting the Gift

The process of asking has four parts:

  • Opening, to establish rapport.
  • Involvement, to bring the subject of the organization into the conversation quickly but not rudely. Answer any questions the prospect might have about the organization and the project.
  • Presentation, to provide a full description of your program and the money needed to make it happen. Be positive and open to questions.
  • Close, to determine the amount of the gift and the method by which that gift will be made. Boldly ask for the gift.

2. Thanking the Donor

After a donation is secured, make sure the donor is thanked within 48 hours of receipt of the gift. You can send a hand written note or a standard form with a personal note of thanks attached. It is never too late to thank a donor. However, a thank you is a must if you intend to secure renewed gifts in the future. A personal phone call from you to the donor is a great idea.

Resource Allocation/ACES Policies

  • Alabama 4-H Foundation Policies Check with Dr. Tommy Elliott, 4-H Foundation Treasurer at 334-844-5536
  • ACES/AU Policies Check with Mrs. Stacey Walker, Director of Financial Services at 334-844-1166
  • ACES/AAMU Policies Check with Dr. Celvia Stovall, Associate Director at 256-372-8648

Other Resources/Links

National 4-H Council Executive Director, Website BoardSource, Chronicle on Higher Education, Chronicle of Philanthropy, LexisNexis, GuideStar, National Database of Charitable Organizations, Network for Good, and Nonprofit Resource Center of Alabama

Extension Development (PDF)